{describe what BOF is and why marketers need it}
Between IQS® and our other web properties, we offer coverage on the most valuable, high-converting keywords available. After collecting almost 20 years of Google Ads data as well as organic SERP data, we know what keywords generate the most qualified leads for your business, and specifically target them.
Because serious industrial buying teams typically compare multiple suppliers before purchasing an expensive product or service, we’ve optimized our directory pages to drive traffic to your website.
We also give advertisers access to our patented “Request For Quote” feature, which allows our users to request a quote from you directly from our platform.
In addition, our patented roll-over preview helps our users further qualify the companies they decide to click through on, by showing supplier websites first.
{describe what TOF is and why marketers need it}
While BOF traffic has the highest buyer-intent, there’s a limited supply of it. That’s why we target TOF traffic as well, which has a much larger volume of searches.
TOF traffic helps you build a long-term pipeline of prospects and stay top-of-mind from 1 to 5 years down the line when those procurement professionals will be in the market to purchase.
This gives you the opportunity to nurture a large volume of lower-awareness prospects over time.
Our product and service directory absorbs search engine traffic and converts users with several embedded CTAs to transition leads directly from our page.
Our CTAs include:
{describe what TOF is and why marketers need it}
As a premium advertiser, you’ll get a custom landing page highlighting your company’s description, articles and press releases, company reviews, contact information, and more. We also help rank for your company name, so other third party sites cannot.
These company profiles rank highly in search engines for company-name based searches. This allows us to attract users for both your company, and your competing companies (as long as a competing company is not an advertiser, you’ll get access to any leads generated for that competitor).
Our company profiles are optimized for generating leads directly for your business.
The Premium Program includes top placement in the customized state search results. This feature makes it possible for users to find companies related to the desired product in a specific state and region. These robust state search pages rank high on Google and Bing for state-industrial related searches.
Our CTAs include:
IQS® Directory offers numerous distinct advantages over Google, Bing, and other general search engines:
Our Industrial Quick Search websites rank for several hundred thousand industrial product and service search terms.
One week of running Google Ads could pay for our yearly advertising programs depending on your spend.
The cost of bringing in new business is said to be the greatest and most difficult cost to justify while running a business - but an advertising program at this value is a no-brainer.
Our Premium Program has a patented preview ad system that displays your company website to the top OEM engineers and buyers. Your company preview ad leads these specifiers into your website where they will view your product/services and contact your sales team directly.
The detailed profile represents your company with a video display, logo, location map and extensive description of your experience and capabilities. Customer reviews and company news articles will highlight your successes and achievements. Prospects can use the email form to contact you with their products/service requests.
Have one of our industrial experts audit your current strategy and offer recommendations.
We only work with industrial companies so we can be experts in this field. If you are an industrial company, you've come to the right place.
In addition to your account manager, you will have the collective brain trust of our other marketing experts reviewing your account and providing suggestions as well.
As part-tech company & marketing company, our team can provide guidance in all areas of digital marketing, unlike most agencies. From advertising to web development and SEO, we've got you covered.
You will get ongoing reports of metrics that matter. Our team will be available to you by both phone and email.
Every quarter, we'll revisit our strategy with you and make pivots if needed. We will go over what has worked and what hasn't, and make adjustments as needed.
As an IQS client, you'll get access to our marketing experts to discuss strategy and growth.
We'll follow proven frameworks to deliver consistent, repeatable growth.
Find out what our advertisers are saying about IQS®
We've worked with thousands of industrial clients just like you.
